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Opportunities for Dairy Goat Farmers in Niche
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Cheryl Burns |
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KB Farms |
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Dairy Goats |
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Niche Marketing Basics |
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Dairy Goat Industry |
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Fluid Milk Production |
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Cheese Production |
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Other Product Production |
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Animal Sales |
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American Dairy Goat Association (ADGA) |
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Nation Wide |
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5920 Members |
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2775 Junior Members |
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Kentucky |
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88 Memberships |
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17 Junior Members |
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Alpines 7806 |
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Experimentals 2337 |
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LaManchas 3533 |
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Nubian 9642 |
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Oberhasli 1687 |
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Saanen 3387 |
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Toggenburg 2673 |
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Total 35, 205 |
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Milk Production |
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Steady production-not a 4 month milker |
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Peak at 8lbs as a two year old |
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Fluid-high milk production |
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Cheese-high protein and butter fat |
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Udder Placement-must be able to stay up over
repeated lactations |
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Resistant to mastitis |
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Sound Legs and Feet |
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Temperament |
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Dam and Daughters |
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Steady production |
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Udder placement |
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Resistant to mastitis |
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Sound legs and feet |
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Sire |
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- Dairy
character |
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Good capacity |
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Sound legs and feet |
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Product -market demand |
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Promotion -1st step preceding product |
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Differentiating product |
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Buyer relationships |
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Cannot over emphasize the impact of Internet
sales, web page is a must in niche marketing |
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Placement |
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Distribution |
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Geographic area |
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Convenient for target customers to purchase |
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Price |
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Supply and demand |
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Increase consumer perception of value |
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One national producer-Meyenburg, based in
California |
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California and Wisconsin two largest states with
commercial dairy herds |
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Two regional producers |
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Caprine Estates Goat Dairy-Bellbrook, Ohio |
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Wisconsin-one fluid milk producer |
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Numerous small off the farm operations |
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Pennsylvania -probably has largest off farm-raw
milk market |
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First Grade A Goat Dairy Processing Plant in the
state of Ohio |
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One of the largest dairy goat (and most
competitive) herds in the country |
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Over 900 dairy goats on the farm |
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State-of-the art milking parlor |
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National Producer |
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In business since 1934 |
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Buys milk from regional dairy farmers |
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Ultra pasteurized for longer shelf life |
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Due to demand, the evaporated |
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milk
plant (AR) is shut down from |
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Nov-Feb every year |
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Common denominator of specialty cheese is high
quality |
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Exotic origin |
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Particular
or unique processing |
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Design |
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Limited supply |
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Extraordinary packaging |
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Selling channels |
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Product demand and growth-unknown |
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Product life-mid term |
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Various options for production |
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Commercial |
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On Farm Production |
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Cost probably manageable for startup self
contained operations |
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Explore state assistance through |
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Product promotion and placement-lots of internet
sites |
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Cost-consumer perception of value |
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Startup costs probably lower for on farm than
for off farm startup |
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Product demand and growth-unknown |
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Product life-long term |
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Various options for production |
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Commercial |
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On Farm Production |
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Cost probably manageable for startup self
contained operations |
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Explore state assistance through |
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Product promotion and placement |
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Cost-consumer perception of value |
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Startup costs probably lower for on farm than
for off farm startup |
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Can possibly grow into off farm production |
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Need to research state and federal requirements |
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Excess buck kid for meat |
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Show stock |
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Information usually needed include: |
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Show records |
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Health Tests (sometimes paid by broker or cost
shared) |
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DHIR records |
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Linear Appraisal |
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Additional costs will include |
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show
expenses |
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Prices can vary from $150 to |
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$800
per head |
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Notes
